How a Startup Launched in 24 Hours Using a Next.js Template

5 min read
How a Startup Launched in 24 Hours Using a Next.js Template

Launching a startup is hard. Launching in one day feels nearly impossible.

But that’s exactly what SeoMode, a lightweight SEO automation tool, managed to pull off, thanks to a clear idea, focused priorities, and a Landix Next.js template.

In this case study, we’ll walk through the real decisions that made a 24-hour launch not just possible, but efficient.

🧩 The Idea

SeoMode automates directory listings for indie founders, marketers, and product teams, so you can skip the repetitive submission tasks and focus on growing.

  • One-time submission to 60-100+ relevant startup directories
  • High-authority backlinks that boost domain rating and search visibility
  • Optionally adds keyword-rich blog posts and comparison pages

The value: It handles the boring parts of SEO, so you don’t have to.

⏳ The Challenge: No Time, No Design System

The team had two people. No designer. No Figma. No extra time. Their options:

  • Spend 1-2 weeks building a custom site
  • Use a generic template and force it
  • Find a template built for fast launches

They picked option 3.

🛠 The Solution: A Landix Template

They used the Pastel Candytemplate from Landix. It wasn’t flashy. But it had what they needed:

  • Built with Next.js App Directory (v15)
  • Used Tailwind CSS v4
  • Clean spacing, SEO tags, modular components

⚙️ The Process: A Breakdown by Hours

Hour 1-2: Setup & Branding

  • Get the Landix template
  • Updated tailwind config
  • Added logo, favicon, headline

Hour 3: Simplify & Remove

  • Deleted unused components
  • Removed unnecessary animations
  • Replaced dummy copy with real content

Hour 4: Product + SEO

  • Added “How it works” & “Features” with Tailwind cards
  • Wrote OpenGraph tags manually
  • Added `robots.txt`, sitemap, canonical URLs

Hour 5: Connect Tools

  • Integrated newsletter form (ConvertKit)
  • Added PostHog analytics
  • Connected domain and hosting

Hour 6: Launch

  • Posted on Twitter and Indie Hackers

📈 The Results (2 Weeks Later)

  • 5 paying users
  • $848 in revenue
  • 700 unique visitors

Total cost: less than $90. The key? Focused execution, not fancy design.

🤔 What Made It Work

1. Real Template

They skipped Figma and started with a layout that worked.

2. Cut Everything Extra

No team section? Gone. No blog yet? Skipped. Just enough to explain the product.

3. Honest Copy

Everything was written by the founder. No filler, no AI blurbs.

4. One Clear Goal

They focused on just one action, get users to try the tool.

💡 Lessons You Can Use

  • Use a fast template built with Next.js 15
  • Skip anything you won’t finish today
  • Write your own copy first, edit later
  • Keep one CTA, make it obvious
  • If your product does one thing, that’s enough

Launching fast isn’t about speed. It’s about reducing choices. Templates help.

🧭 Final Thoughts

You don’t have to launch in 24 hours. But launching faster helps. It removes the things that slow you down, design systems, animation tweaks, placeholder text.

Want to try the same template? Check out Pastel Candy on Landix.

Have questions? Tweet me @salar_built or shoot me an email.